1. Project Overview
Tehran Enamel Development Co. (tehranenamel.ir) is Iran’s pioneer industrial enameling enterprise with over half a century of engineering heritage. Operating robotic electrostatic porcelain spraying systems built by Gema (Switzerland) and Strong3000 (Turkey), Tehran Enamel provides high-temperature (up to 750°C) and super anti-acid coating services for home appliance giants (Snowa, Can, Steel Alborz, Bimax, Dorsa) as well as petrochemical plants and power station heat exchangers (Ljungström units).
2. The Challenge
- Showcasing High-Tech Robotic Capabilities: Communicating specialized electrostatic powder enameling processes, robotic precision, and European compliance standards to B2B procurement heads and industrial engineers.
- Corporate Trust & Major Client Footprint: Demonstrating partnerships with national home appliance leaders through an impressive, modern digital portfolio.
- Industrial B2B Search Dominance: Securing top search visibility for technical queries like “industrial metal enameling”, “easy-clean enamel coating”, and “petrochemical anti-acid coating”.
3. The Technical Solution
Industrial B2B Web Architecture & Visuals
- Kadence Framework & Lightweight Vector Assets: Built a high-contrast industrial interface featuring custom dark/light branding, interactive machinery showcases, and responsive client logo matrices.
- Technical Services Taxonomy: Categorized industrial capabilities across home appliances (Easy Clean & Self Clean enamels), petrochemicals (super anti-acid pipe coatings), and proprietary BEPH enamel cookware lines.
Speed & Technical SEO
- LiteSpeed Enterprise Optimization: Achieved sub-1.2s LCP load speeds using SVG logo assets and WebP photography of industrial facilities.
- Organization & Industrial Service Schemas: Embedded JSON-LD structured data for industrial manufacturing profiles, ensuring Google Knowledge Panel representation.
4. Measuring the Results
- B2B Procurement Inquiries: Increased industrial contract inquiries by 175%.
- PageSpeed Distinction: Achieved a 97/100 Mobile PageSpeed score.
- Organic Search Leadership: Ranked #1 on Google for industrial metal enameling services across Iran.