UTM Link Builder & URL Builder – Free Campaign URL Generator
Free URL builder: create trackable UTM campaign URLs for Google Analytics in seconds. Build clean links for ads, email and social — no signup.
Campaign Details
The referrer: google, newsletter, facebook, etc.
Marketing medium: cpc, email, social, etc.
Product, promo code, or slogan
Identify paid search keywords
Differentiate ads or links
Generated UTM URL
URL copied to clipboard!
Specialized Campaign Guide
Looking for best practices, taxonomy rules, and GA4 attribution recipes? Read our
How the UTM Link Builder Works
Paste the full destination URL first, then fill in source, medium and campaign — the three parameters Google Analytics needs to place a visit in a campaign report. Term and content are optional and only matter for paid search ads and for telling similar ads apart. The finished link is assembled as you type and appears in the output box.
The parameters are appended to your URL, so the page the link opens does not change. Once the three required fields are filled you can copy the link and use it only in the ad, newsletter or post it was written for: each channel gets its own link, otherwise the visits cannot be told apart later.
When to Use This Tool
- Pointing the same landing page from several channels so Analytics reports where each visit came from.
- Naming an email or social campaign once and reusing that name so its visits stay grouped.
- Replacing a shared link with a tagged version when you need to trace clicks back to a specific post or ad.
Frequently Asked Questions (FAQ)
What are UTM parameters and why are they used in marketing?
UTM parameters are query strings added to URLs that allow Google Analytics to track referral sources, channels, and campaign names.
Related Free Tools
Social Media Preview
Visualize how your website content will look on Facebook, Twitter, and LinkedIn. Optimize your social media presence with accurate open graph previews.
URL Slug Generator
Generate clean, SEO-friendly URL slugs from any text. Remove special characters and optimize your website URLs for better search engine indexing and
QR Code Generator
Create custom QR codes for your URLs, text, or business contact information instantly. Download high-quality QR codes for your marketing materials today.
Need More Advanced Tools?
Contact us for custom SEO tools and advanced analytics solutions tailored to your business needs.