1. Project Overview
Rostateb Plast (rostateb.com) is a major B2B trading group in Iran specializing in the manufacturing and distribution of premium industrial packaging for cosmetic, hygiene, and pharmaceutical products. Supplying pharmaceutical labs, cosmetic manufacturers, and compounding pharmacies with spray pumps, cream jars, PET bottles, dropper vials, and luxury closures, Rostateb needed an enterprise-grade digital catalog and B2B ordering infrastructure.
2. The Challenge
- Massive Technical SKU Taxonomy: Managing over 500 specialized container SKUs varying by neck size (e.g., 18mm, 20mm, 24mm), cap styles, dispensing mechanisms, and material types (glass vs. PET plastic).
- B2B Bulk Pricing & Order Request: Standard retail checkout is unsuitable for wholesale orders. The site needed a streamlined B2B quotation and bulk inquiry system.
- High-Intent B2B SEO: Ranking for competitive industrial queries like “cosmetic container wholesale”, “lotion spray pumps”, and “pharmaceutical dropper bottles”.
3. The Technical Solution
B2B Wholesale WooCommerce Catalog Engine
- Tiered B2B Request Infrastructure: Configured WooCommerce into a dual mode allowing both sample purchases and bulk wholesale RFQ (Request for Quote) submissions.
- Multi-Level Attribute Filtering: Developed an intuitive facet filter enabling industrial buyers to filter containers by neck diameter, volume capacity, and dispensing function (trigger sprayers, mist pumps, cream jars).
High-Speed Infrastructure & Core Web Vitals
- LiteSpeed Enterprise Caching: Integrated advanced caching and WebP image generation so high-resolution product photography loads instantly without slowing down mobile catalog browsing.
- Structured B2B Product Schemas: Implemented JSON-LD
ProductandWholesaleStoreschema attributes for Google search engines.
4. Measuring the Results
- B2B Inquiry Growth: Wholesale quote inquiries increased by 190% within 4 months.
- Search Engine Visibility: Secured Top 3 Google search positions for key B2B packaging and spray pump search terms.
- Catalog Efficiency: Streamlined client procurement cycles for pharmaceutical and cosmetic manufacturers.