Zeytoun Masoud – Digital Transformation for Traditional Agriculture

1. Project Overview

Zeytoun Masoud is a premier producer of organic olive products based in Rudbar, the olive capital of the region. The goal was to transform a successful traditional brick-and-mortar business into a high-volume e-commerce brand that serves both retail customers and B2B wholesale buyers (hotels, restaurants).

2. The Challenge

• Regional Limitations: The business was limited to foot traffic in Rudbar. They needed to reach a national audience without losing the "traditional/authentic" brand voice.
• Logistics Complexity: Selling heavy, liquid-based food products (oils, pickles) requires specialized shipping logic to prevent breakage and calculate accurate delivery costs.
• Trust Barrier: Users are often hesitant to buy food products online. The site needed to convey freshness and organic certification immediately.

3. The Solution

E-commerce Architecture

• Hybrid B2B/B2C System: Developed a dual-pricing infrastructure. Retail customers see standard pricing, while verified restaurant owners access a "Wholesale Portal" with bulk discounts and tax-exempt invoices.
• Dynamic Shipping Calculator: Integrated a custom shipping algorithm that calculates costs based on weight tiers (vital for heavy olive oil tins) and distance, preventing profit loss on logistics.

SEO & Content Strategy

• Niche Domination: Targeted high-intent keywords like "Original Rudbar Olive" and "Cold Pressed Olive Oil."
• Educational Content Hub: Built a "Blog" section that educates users on identifying pure olive oil (e.g., "Does Olive Oil Freeze?"). This captured informational traffic and positioned the brand as an honest authority, directly increasing conversion rates.

Trust & Retention Marketing

• Social Proof Integration: Displayed "Enamad" and "Samandehi" trust badges prominently in the footer and checkout to reduce friction.
• SMS Automation: Implemented a transactional SMS system (via KavehNegar/IPPanel) to notify customers of order status, which is crucial for building trust in the local market.

4. Key Results

• National Reach: Sales expanded from a single city to nationwide coverage within 6 months.
• Wholesale Growth: The dedicated B2B portal onboarded 50+ major restaurant clients, creating a consistent recurring revenue stream.
• Organic Traffic: Educational blog posts now rank #1 for key industry questions, driving free, high-quality traffic daily.