# Tehran Enamel – Digital Corporate Portal for Industrial Enamel Coatings

> Engineering a B2B corporate portal for Tehran Enamel Development Co., Iran's premier robotic electrostatic metal & porcelain enameling enterprise.

## 1. Project Overview

**Tehran Enamel Development Co.** (tehranenamel.ir) is Iran’s pioneer industrial enameling enterprise with over half a century of engineering heritage. Operating robotic electrostatic porcelain spraying systems built by Gema (Switzerland) and Strong3000 (Turkey), Tehran Enamel provides high-temperature (up to 750°C) and super anti-acid coating services for home appliance giants (Snowa, Can, Steel Alborz, Bimax, Dorsa) as well as petrochemical plants and power station heat exchangers (Ljungström units).

## 2. The Challenge

- **Showcasing High-Tech Robotic Capabilities:** Communicating specialized electrostatic powder enameling processes, robotic precision, and European compliance standards to B2B procurement heads and industrial engineers.
- **Corporate Trust & Major Client Footprint:** Demonstrating partnerships with national home appliance leaders through an impressive, modern digital portfolio.
- **Industrial B2B Search Dominance:** Securing top search visibility for technical queries like _"industrial metal enameling"_, _"easy-clean enamel coating"_, and _"petrochemical anti-acid coating"_.

## 3. The Technical Solution

### Industrial B2B Web Architecture & Visuals

- **Kadence Framework & Lightweight Vector Assets:** Built a high-contrast industrial interface featuring custom dark/light branding, interactive machinery showcases, and responsive client logo matrices.
- **Technical Services Taxonomy:** Categorized industrial capabilities across home appliances (Easy Clean & Self Clean enamels), petrochemicals (super anti-acid pipe coatings), and proprietary BEPH enamel cookware lines.

### Speed & Technical SEO

- **LiteSpeed Enterprise Optimization:** Achieved sub-1.2s LCP load speeds using SVG logo assets and WebP photography of industrial facilities.
- **Organization & Industrial Service Schemas:** Embedded JSON-LD structured data for industrial manufacturing profiles, ensuring Google Knowledge Panel representation.

## 4. Measuring the Results

- **B2B Procurement Inquiries:** Increased industrial contract inquiries by 175%.
- **PageSpeed Distinction:** Achieved a 97/100 Mobile PageSpeed score.
- **Organic Search Leadership:** Ranked #1 on Google for industrial metal enameling services across Iran.

---
*WebABC Case Study: https://webabc.ir/en/portfolio/tehran-enamel/*