Samakebartar.com – Modernization & SEO Turnaround

1. The Challenge: Technical Debt & Stagnant Growth

Samakebartar.com was running on a legacy Joomla architecture powered by an end-of-life version of PHP (7.x), creating significant security vulnerabilities. Beyond the security risks, the site was suffering from "invisible" SEO issues:

• Keyword Cannibalization: Multiple pages were competing for the same search terms, confusing Google and diluting ranking power.
• Poor Performance: Outdated code led to slow load times and low Core Web Vitals scores.
• Low Engagement: The UX was outdated, resulting in a low Click-Through Rate (CTR) and poor conversion.

2. The Solution: Security-First Migration

We executed a full-scale migration from Joomla to a modern WordPress environment.

• Infrastructure Upgrade: Moved from vulnerable PHP 7 to the bleeding-edge PHP 8.4, ensuring maximum security, speed, and future-proofing.
• Data Integrity: Migrated thousands of database entries (content, users, media) with zero data loss.
• Hardened Security: Eliminated legacy vulnerabilities inherent in the old Joomla installation.

3. SEO & Performance Overhaul

Migration was just the first step. We rebuilt the site's engine to rank higher and convert better.

• Fixed Keyword Cannibalization: Audited the content map and consolidated competing pages. We set up proper 301 redirects to merge authority, clarifying the site structure for search engines.
• PageSpeed Optimization: Achieved "Green" scores on Google PageSpeed Insights by implementing modern caching, image compression, and minifying the new PHP 8.4 compatible code.
• CTR Improvement: Rewrote meta titles and descriptions to target user intent, resulting in higher visibility in SERPs (Search Engine Results Pages).

4. CRO (Conversion Rate Optimization)

Traffic is vanity; conversion is sanity. We redesigned key landing pages to focus on user action.

• Simplified User Journeys: Reduced the number of clicks required to convert.
• Clear Call-to-Actions (CTAs): Placed strategically based on heat map data.

5. The Results

• Security: 100% remediation of PHP 7 vulnerabilities.
• Performance: PageSpeed score increased to 95+.
• Growth: Organic traffic quality improved by resolving cannibalization issues.
• Tech: Fully upgraded to PHP 8.4 standard.